eStar client services manager Liam Collins shares his insights on Peak Planning. Are you ready for Peak?

The need to focus on improving profitability from your eCommerce channel.

With eCommerce now accounting for a much larger portion of sales, the return from investing in efficiency gains has never been greater. A few years back when eCommerce channel sales comprised a smaller percentage of sales, it was easy to delay conversations on improving profitability and focus on growing top-line sales.

eStar Chief Technology Officer Matt Neale discusses the future of eCommerce technology.

Part of the challenge of being involved with eCommerce and retail technology, is attempting to predict, plan and build the future of these technologies.

In the face of the COVID-19 pandemic, eCommerce has experienced a phenomenal rise in Australia since 2020. Not only does an eCommerce strategy generate direct revenue, but it also provides a means to better understand customers’ needs and preferences in detail, via volumes of available and transactional data.

Online interactions provide the means to collect and analyse data on hundreds, thousands, or even millions of customers in ways that are impossible through simple face-to-face in-store interactions.

eStar chief technology officer, Matt Neale discusses is headless commerce a fit for you?

There's a growing trend of businesses looking to adopt headless commerce. So, what does headless commerce mean and what should you consider determining if it's a fit for you?